Positioning

Run the 5-Second Positioning Test

From guessing whether your message is clear to testing what strangers understand in five seconds.

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10 min read 5 lessons 1 micro-win

Course brief

Read the setup first. Unlock the working lessons when you are ready.

From guessing whether your message is clear to testing what strangers understand in five seconds. The goal is not passive reading. The goal is one useful brand decision you can make today.

First lesson

Prepare the page

The first screen carries more pressure than most brands admit.

Lesson path

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  1. 01
    Prepare the page The First Screen Freeze
  2. 02
    Ask the right questions The Three Recall Questions
  3. 03
    Use strangers The No Context Rule
  4. 04
    Score the answers The Recognition Score
  5. 05
    Rewrite the hero The Missing Answer Rewrite