Most positioning statements read like sanitized meeting minutes. You stack three adjectives before a product category, promise to help people win, and skip the actual reason someone should buy from you. Run the draft through the Positioning Statement Grader the second it stops making you nervous. A safe statement is just a sentence nobody can disagree with. Buyers scroll past those. The grader catches that blandness before you paste it on your homepage or pitch deck.
Bring exactly one sentence to the input box. Strip out the mission statement preamble, the founder story, and the list of features. The sentence needs to name the buyer, name the problem you solve, and state the specific mechanism or result you deliver. If you cannot fit those three pieces into a single line, the tool will flag the bloat immediately. Paste the raw draft. Do not polish it first. The grader works best on the version you have been staring at for three days.
The grader returns a single number and a list of exact fixes. Read the comments. If it says your audience is too wide, you probably wrote "small business owners" instead of "independent HVAC contractors." If it flags weak differentiation, you leaned on words like innovative or best-in-class that your competitors already own. Treat the number as a rough gauge, not a final grade. The comments tell you exactly which words to cut.
Make a decision based on what breaks first. If the clarity score drops, rewrite the audience and problem until a stranger can picture the exact situation. If the differentiation score drops, cut the category adjectives and replace them with the actual constraint you remove or the process you use differently. Do not chase a perfect hundred. Chase a sentence that makes a buyer pause because it sounds like it was written specifically for their spreadsheet. If the tool returns a low score, delete the draft and start with the customer complaint instead of your product brochure.
Run the draft through the Positioning Statement Grader now. Paste the sentence, read the breakdown, and apply the cuts. You will spend ten minutes fixing the phrasing instead of three weeks debating brand guidelines. The link sits at the top of the page. Put your words in, take the notes out, and ship the version that actually says what you do.
Use the Positioning Statement Grader now.
